Pierre Baynard’s new book, Comment Parler des Livres que l’on n’a pas Lus, is about how to talk about books you haven’t read--so as to make yourself seem smarter, more literate, and more debonair than you actually are. It is currently a blockbuster bestseller in France. According to Sarah Vines in a fantastically funny London Times review of the book, this is a quintessential French concept, given the overweening hubris of what she calls the Gallic "intellectual patrimony." In a delectable twist, Vines did not actually read the book. Instead, she took Baynard's message to heart and just faked it.